Olivia Wilde Creates Unique VW Ad For Olympics

The Olympics, an event where competitors and fans alike proudly show their national pride. Where countries compete to see which can win the most gold medals and collect the most accolades overall. Where athletes are heroes for younger generations. The Olympics has long been a showdown between the United States and Russia—and now the United States and China. In an attempt to influence younger kids and families alike, Olivia Wilde and Volkswagen have teamed up to make a special advertisement for the Olympics.

The “Water Girl”

Aptly called the “Water Girl,” the commercial advertisement features a young girl focused on making sure everyone is well hydrated, stocking up every cupholder of her family’s VW Atlas with bottles and cups filled with water. At the end it shows her sitting in the rear hatch giving out reusable bottles of water to girls who just got done playing a soccer game. While there is a father, most of the ad focuses on girls being girls, living freely and enjoying themselves.

Working with Olivia Wilde means that Volkswagen is teaming up with a brilliant director and actor who is best known for her starring roles in Cowboys and Aliens, Tron: Legacy, House, and The Change-Up, as well as directing such well-received films as Booksmart and Don’t Worry Darling.

When asked about the advertisement, Ms. Wilde said, “I’m passionate about creating space for women in directing and portraying authentic female characters whenever possible. I loved the honesty of the characters and how much charm I knew my team and I could bring to this work.”

Volkswagen Is Used To Making Fun Commercials

Although Volkswagen recently hired ad agency Johannes Leonardo—with “Water Girl” being one of the first marketing spots they have worked on together—it is not new for Volkswagen to feature forward thinking and creative marketing campaigns. For instance, a 2011 Super Bowl ad by Volkswagen featured a young boy dressed as Darth Vader commanding his father’s new Passat sedan to start. Of course, the father, watching his young son from inside the house, used the vehicle’s remote start function to make his son think he had “the Force.”

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