Volkswagen Integrates AI into the myVW Mobile App
We may not like the idea of AI creating music, art, or movie scripts, but it does have its uses. Volkswagen has found that it can create a significantly more robust and satisfying user experience on its myVW owner’s app and will likely expand its use in the near future. Bud Brown Volkswagen tells you more.
Volkswagen is piloting this system with the 2024 Atlas and Atlas Cross Sport models, and if all goes well, it can be expected to be expanded to other models shortly. The system uses Google Cloud’s industry-leading AI and machine learning capabilities and expertise from Google Cloud Consulting. It has become part of the myVW Virtual Assistant, providing owners with intuitive access to critical vehicle information and services. For example, an owner can use the Virtual Assistant to ask questions such as “How do I change the cabin filter?” or “What does this digital cockpit indicator light mean?” and get immediate answers.
“We’re driven to introduce new technologies and features that enhance the ownership experience for all of our Volkswagen customers and create love for our vehicles,” said Abdallah Shanti, Chief Information Officer for Volkswagen Group of America. “AI is emerging as a utility
tool for Volkswagen owners to better understand their vehicles and get answers to questions faster and easier. Thanks to our strong collaboration with Google Cloud, we’re able to bring valuable technology into our vehicles that help us successfully connect to the car and our customers.”
The system taps into a model’s Owner’s Manual and other data sources, such as answers to frequently asked questions, VW help center articles, and step-by-step how-to guides. It can even locate and play relevant official Volkswagen YouTube videos as they become available.
“Volkswagen is setting a new standard for driver experiences by bringing the power of advanced generative AI directly to its customers,” said Thomas Kurian, CEO of Google Cloud. “With the myVW Virtual Assistant built on our AI platform – and using the multi-modal capabilities of our Gemini models – all model year 2024 Volkswagen Atlas and Atlas Cross Sport owners now have highly personalized vehicle support at their fingertips.”
“The myVW mobile app helps us advance our promise of unparalleled customer service and exceptional value for our Volkswagen vehicle owners,” said Rachael Zaluzec, Senior Vice President, Customer Experience & Brand Marketing for Volkswagen of America. “The myVW app and Virtual Assistant effectively bring a collection of different points of information into one place, giving our owners the support they value from Volkswagen.”
Volkswagen expects that most owners of 2020 and newer model year Volkswagen models will be able to use the Virtual Assistant component of the myVW app at some point in 2025. If you are curious, ask one of our Bud Brown Volkswagen sales professionals to demonstrate what the new AI-powered virtual assistant could do for you.
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